- Product Marketability Analysis
- Competition Analysis
- Marketing Strategy
- Keyword Selection
- Content Design
- Search Engine Optimization
- Marketing Plan Development
- Web Based Content Management Tools
- Professional Photographic Services
Engine Optimization - November 2003
of ThunderBayBusiness.com - Revised October 2003
Basic Steps Involved in WebPage Optimization - December 2002
of ThunderBayTourism.com - October 2002
Website Design Portfolio
Please have a look at Amik's portfolio of websites but more than that, see how each site searches. Having a website is only effective if people are finding it. You can manually distribute your URL to clients but using the search engines is a much better strategy.
We conduct market surveys to determine where the search traffic is before we build pages. Before you hire an amateur, even a talented graphic artist check out how their work searches.
Website Design Strategy
- Create a professional looking website, nice header, good navigation,
you supply the content
- Customer comes back identifying that they are not getting sales
- Computer guy or graphics designer says "I will add meta tags "
- Months later still not getting any website performance.
- Customer has to go find the right resources.
... Meanwhile 5 years have passed.
Success using the traditional strategy is based
I especially like looking at the cases where
a student was used to design advertising material because he knows
how to work the technology. Typically cost is stated as a reason
for this approach.
Businesses need to think value not cost
when purchasing website design services.
Business owners need to understand that html
programming is different than marketing material design.
- We review the companies goals and direction. For larger jobs
we will assemble a project team, draw up a project outline and
assign resources to objectives.
- We review marketing plans. If you don't have one, then we create
an Internet Marketing Plan to work against. We identify product lines and your target market for each. Often we work with
marketing specialists, people that will thoroughly research your
product marketing opportunity, to eliminate the guess work from
- We use an analytical approach to establish the main website
focus and individual product line focus areas. We analyze search
engine results and traffic to find your best opportunities.
- With select marketing words and targeted artwork in hand we
as a team assemble and publish the designed pages. Have a webmaster
already, great, let us direct him towards more effective content.
- Using the best available statistics packages we review the effectiveness
of the pages. Through an iterative process we tune your pages
until they achieve the desired results.
This analytical approach based on solid research
and professional design always yields results.
We believe this is the best valued service you
can buy. If your business marketing strategy depends on the Internet
Marketing, think very carefully about what strategy you choose.
Amik and it's affiliates are prepared to deliver
this strategy anywhere in North America.
At Amik Technology we design websites, but more than
that, we design marketing material. Each of these sites get traffic from
people specifically looking for them or their product. The Ramada Landmark
Inn site only gets 90 visitors per day, but all of its visitors are looking
for a Hotel in Thunder Bay or the Landmark Inn.
Thunder Bay Tourism is a commercial site that offers
enhanced services not available from The City Of Thunder Bay's website.
Many websites are structured so that your business name and address are displayed in a list. We prefer to create an attractive feature write-up about why your business is special. We now get 25,000 visitors annually. All of our visitors are looking to
buy services from Thunder Bay area businesses. It's an effective place
to advertise if you want destination based exposure.
At Amik Technology we design effective advertising, not just pretty
websites. Our services are marketing services and Ad designs that are based on Statistics and market research of Internet traffic. Our service can be applied to new
or existing websites. And yes we do monitor and follow-up to ensure our designs are effective at reaching the target traffic, your statistics will demonstrate our success!