Become An On-Line Store
Have you discovered Affiliate Programs yet? I have, and I think they are a very interesting way to do business. Just think, you spend all this time trying and energy to build up traffic knowing that only a small portion of the visitors are interested in your exact product. What is all that other traffic supposed to do, just leave?
NO ... don't say good by, get them to click on something that they are interested in!
You cary inventory for your core business. You provide direct service to your core customers. For those customers that are near misses, offer them what they came for. An outfitter can sell camping gear or maps even if it is out of their core business by adding an affiliate link to a supplier who's core business matches the clients needs.